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Brief

Brief: original case-study design
Fictional Fieldnote walking-tour brief: client, background, objective, target audience, deliverables, requirements, creative direction, timeline and evaluation criteria.
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Brief

A brief generator that helps junior designers and creatives find an idea for their next portfolio project.

My role
UX designer · UI designer · AI developer
Tools
Figma · Lovable
Timeline
August 2026

Context

Coming up with a project is often harder than starting the design. Working only from my own taste gave me freedom, but little direction or feedback. I wanted a clearer starting point: a client, a problem and a set of constraints to design around.

Brief turns that idea into a simple flow. Choose a discipline and a difficulty level, then generate a fictional client brief with a project goal and requirements. Save the brief and use it to practise your skills or build a portfolio piece. The focus is on making that first step easier.

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Your saved brief

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